Joei Blake, also known as JB, is a UK-based musician, talent scout, vocal coach, and producer from Wales, with over 15 years of experience in the music industry. He is the founder of Talent Search UK, JB Productions Studio, and The Grow Community, where he discovers, mentors, and develops emerging artists across the UK.


An award-winning alternative singer-songwriter, Joei has won competitions including Pulse Factor Cardiff and Unsigned Wales. Known for his high-energy performances and commanding stage presence, he delivers bespoke live shows ranging from theatrical vocal showcases to club-style party sets. His music often blends genres while carrying meaningful messages around mental health, anti-bullying, and social awareness.


Beyond the stage, Joei is a recognised social media influencer and advocate. His TikTok account @joeiblake has grown to over 100,000 followers and 600,000+ likes, where he shares positive, confidence-building content. Through music, mentorship, and digital platforms, Joei continues to inspire and shape the next generation of UK talent.



Joei Blake is a highly respected UK musician whose career is defined by artistic excellence, versatility, and impact. Through numerous performances across the country, he has consistently showcased his exceptional vocal ability and dynamic range, earning recognition for his capacity to adapt his performances to suit a wide variety of musical styles and audiences. His shows are known for their professionalism, energy, and strong connection with listeners.


Beyond his achievements as a performer, Joei Blake is driven by a clear purpose to use his influence for positive change. His work extends beyond creating music, blending diverse genres to break down barriers, celebrate individuality, and promote inclusivity. Actively involved within his community, Joei champions equality and raises awareness around important social issues, including mental health and the rights of marginalised groups. His ongoing engagement with fans and philanthropic efforts reflect a genuine commitment to giving back and fostering a more inclusive society. Joei Blake is not only a successful artist, but a meaningful voice within the UK entertainment sector and beyond.


As a vocal coach and mentor, Joei Blake’s dedication to his students goes far beyond technical training. He creates a supportive and nurturing environment where confidence, resilience, and personal growth are developed alongside vocal skill. Understanding the challenges of the music industry, Joei focuses on building self-belief and emotional strength, empowering individuals to embrace their unique abilities and pursue their ambitions with assurance. His holistic approach to coaching leaves a lasting impact, shaping well-rounded individuals whose growth extends far beyond the stage and into every aspect of their lives.